Ask a million people. Before you ask anyone.
Build a population of AI people grounded in how India actually lives, buys and votes with its wallet, from metros to villages. Drop in any scenario (a product, a price, a policy, a message) and watch what they do. Results in minutes, not months.
One question in. A whole society out.
Every simulation returns the headline numbers, the segments that drive them, and the people behind them, each one ready for a follow-up question.
Illustrative output. Numbers shown are examples, not real study results.
Describe it. Populate it. Run it.
Describe the world
Write your scenario in plain language, or start from a template. Add your own materials: a deck, an ad, a price sheet.
Choose who's in it
Pick a ready-made population or build your own by demographics, attitudes, profession or behavior.
Run & branch
Agents reason, talk to each other and decide. Fork the scenario to test variant B, C and D side by side.
Interrogate results
Slice by segment, read the reasoning, interview anyone, then export a report your team can act on.
Start from a template.
Or start from a blank page. If it depends on how people react, you can simulate it.
More than a survey. A sandbox for society.
Interview anyone in the room
Every agent remembers what they said and why. Ask follow-ups, push back, or run a focus group with ten of them at once.
Branch the multiverse
Fork any scenario and compare every version on the same population.
Share who would switch brands, illustrative
Build any population
From a national sample of Bharat to 300 cardiologists in Tier-2 cities.
Bring your own data
Calibrate agents with your CRM segments, past survey waves, retail audit or sales data. Your data is never used to train shared models.
API & exports
Run simulations from your own tools and pipe results anywhere.
Simulated people. Real rigor.
Validated against humans
Populations are benchmarked against real human panel responses, and each result shows how confident the simulation is.
Synthetic by design
No real person is ever cloned or exposed. Agents are composites, grounded in aggregate behavior across India's states and city tiers.
Your scenarios stay yours
Private by default, encrypted in transit and at rest, built with India's DPDP Act in mind, and never used to train models for anyone else.
The world is ready when you are.
Run your first simulation in minutes. No panels to recruit, no fieldwork to wait for.